BestMark’s Mystery shopping services help you recognize that data has no life of its own. Our mission is not to just provide a superior measurement tool, but to infuse that data into your culture and unlock your company’s potential for driving customer delight and limitless profitability.

Results don’’t happen by accident. Companies that create consistently exceptional customer experiences do not succeed because they always hire better employees or offer better products at lower prices; they succeed because they build carefully aligned systems that everyone in the organization uses to measure, manage and improve the customer experience.

When aligned properly with other measurement and management tools, mystery shop results can reliably predict customer satisfaction and future sales. A mystery shopping program managed by BestMark will help your company focus and improve on the specific behaviors that will create customer delight and positively impact sales and profitability.

The BestMark Advantage

As one of the nation’s first mystery shopping services companies, BestMark made significant contributions to legitimizing mystery shopping as a powerful research tool, and we pride ourselves on continually leading and changing the landscape of our industry. We understand operations, technology, and research, and we know what it takes to manage a phenomenally successful program:


A BestMark program enables our clients to:


No matter what your objectives, we will partner with you to develop a program that will provide actionable results using state-of-the-art technologies and proven mystery shop methodologies.

Actionable Insight

Collecting and aligning data only provides value if that information is actually used to improve performance at each location, so it is critical that the data is useful at the operator level. With that in mind, BestMark created GuestLink™, a proprietary web-based reporting system that allows clients to create, update and track data at all levels within the organization for performance feedback and coaching.

BestMark clients are also able to dynamically create ad hoc reports on the fly and update customized "Action Plans." When managers of customer-facing employees directly access shop results via GuestLink™, coaching and recognition (as well as solutions selling reinforcement) can occur at the front lines almost immediately.

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