Businesses must deliver outstanding experiences to drive word-of-mouth reviews

Posted in Industry Trends / Friday, November 09, 2012
The rise of social media has had a far-reaching impact on the way consumers interact with one another and the companies they patronize.
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Daily deals are out, social loyalty is in

Posted in Industry Trends / Tuesday, February 21, 2012
Last year was the year of the daily deal - sites like Groupon and LivingSocial saw enormous popularity as consumers flocked to their sites to utilize time-sensitive offers.
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Coke is the world's most valuable brand

Posted in Industry Trends / Friday, February 17, 2012
The 2012 Brand Keys Customer Loyalty Engagement Index (CLEI) revealed that brand loyalty is based more on emotional rather than rational desires, MarketingDaily reports.
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Older Articles

Article Category Date
Subscription-based services puts the customer in control Industry Trends2/14/2012
Consumers want more social media support from brandsIndustry Trends2/10/2012
Video mystery shopping among 2012 trends Industry Trends2/9/2012
Super Bowl ad displays customer loyalty for Samsung Industry Trends2/6/2012
Study: Customer loyalty falling Industry Trends2/1/2012
Company offers loyalty program through Facebook Industry Trends1/30/2012
Study: High correlation between engaged users and in-app purchases Industry Trends1/27/2012
Constant Contact brings loyalty to mobile Industry Trends1/20/2012
CRM going mobile Industry Trends1/18/2012
Gaudet: Price now secondary to customer experience Industry Trends12/29/2011
Companies' holiday gift return services ranked Industry Trends12/27/2011
Infographic: Customer service has strong outlook in 2012 Industry Trends12/21/2011
Verizon tops major carrier customer satisfaction, AT&T falters Industry Trends12/8/2011
Are you adapting to loyalty trends? Industry Trends12/7/2011
Financial troubles among seniors may impact consumer sectorIndustry Trends11/10/2011
Consumer debt continues to worry AmericansIndustry Trends11/7/2011
Consumer confidence a tricky issue this seasonIndustry Trends10/27/2011
Are men more active social shoppers and users than women?Industry Trends10/27/2011
Consumer spending dipped in September but prospects remainIndustry Trends10/17/2011
Prepare for the holidays by following the evolution of today's shoppersIndustry Trends10/14/2011
There are now more cell phones than people in the U.S.Industry Trends10/11/2011
Consumer spending, incomes dipped last yearIndustry Trends9/30/2011
Americans are more frugal shoppers after the recessionIndustry Trends9/29/2011
Facebook updates more important than friends?Industry Trends9/21/2011
Despite slow economy, majority of Americans plan to spendIndustry Trends9/16/2011
Study examines nature of consumer strugglesIndustry Trends9/15/2011
Nearly three-quarters of moms to shop online this holiday seasonIndustry Trends9/14/2011
Most social users also shop onlineIndustry Trends9/14/2011
Gen-Y consumers shaped by events of the past decadeIndustry Trends9/9/2011
Consumer credit and spending up this summerIndustry Trends9/8/2011
Consumer borrowing should be a sign for businessesIndustry Trends8/30/2011
Consumer-driven recession: 80 percent likely?Industry Trends8/26/2011
Consumers don't understand critical energy saving practicesIndustry Trends8/25/2011
Economists: Recession unlikely but slow recovery to lastIndustry Trends8/23/2011
Baby Boomers fairly adept with smartphones, study findsIndustry Trends8/23/2011
Consumers, the economy and credit cardsIndustry Trends8/22/2011
Millennials seek affirmation for their purchasesIndustry Trends8/19/2011
Consumers not likely to be moved by low interest ratesIndustry Trends8/16/2011
States debate soundness of sales tax holidaysIndustry Trends8/12/2011
Employed Americans becoming more frugal with financesIndustry Trends8/11/2011
Jobs report may foreshadow consumer activityIndustry Trends8/5/2011
WSJ: Employers not hiring due to weak demandIndustry Trends7/18/2011
Consumer activity may jump on signs of private sector pay gainsIndustry Trends7/15/2011
Consumers adopting mobile but security remains an issueIndustry Trends7/11/2011
Despite market gains, Americans cutting back on expensesIndustry Trends7/7/2011
Consumers taking shorter trips to the grocery storeIndustry Trends6/30/2011
Confidence among consumers dipped again in JuneIndustry Trends6/29/2011
Gender roles in mystery shoppingIndustry Trends6/27/2011
Organized retail theft/crime a growing problemIndustry Trends6/10/2011
Consumers content with pay-TV subscriptionsIndustry Trends6/2/2011
U.S. consumers to focus spending on travel this summerIndustry Trends5/19/2011
Slow pace of consumer spending points to need for mystery shopping researchIndustry Trends5/9/2011
Mall apps launched to improve customer shopping experienceIndustry Trends5/3/2011