BestMark News



Mystery shoppers can improve the retail experience

To beat lagging sales, retailers need to create experiences for customers.

Help customers get healthy in 2017 with mystery shoppers

Interested in joining the juicing craze? Mystery shoppers can help.

Keeping Black Friday shoppers around all year

Turn new Black Friday Shoppers into loyal customers.

Thanksgiving could be big business for restaurants

More Americans are choosing to dine out for their Thanksgiving meal.

3 things mystery shoppers should look for this season

Mystery shoppers can help retailers improve their holiday business.

'Tis the season for mystery shopping

Mystery shoppers can make your holiday shopping season more profitable. 

How tech startups can improve customer satisfaction

Mystery shoppers can help to improve customer support over digital platforms.

How to improve auto sales on the lot

This tips can help you sell more vehicles to walk-in customers.

3 ways mystery shoppers can benefit boutique retailers

Here's how mystery shoppers can benefit boutique retailers.

New to the restaurant game? Here's how mystery shoppers can help

Opening a new restaurant can seem like a gamble at times, but using mystery shoppers can take away from of the risk of starting a new business.

3 ways mystery shopping can improve nursing homes

Mystery shoppers can help improve your quality of service.

How mystery shoppers can improve customer service at casinos

When customer service is king, mystery shoppers can provide extremely valuable insights.

How mystery shoppers can improve service at your restaurant

Mystery shoppers can help you improve the quality of service at your restaurant.

How mystery shoppers can improve automotive sales performance

Mystery shoppers can help you improve customer experience. 

How to attract more women to your retail store

Here are some tips for the trade to help your business attract female customers

Mystery shoppers can help shape the layout of your grocery store

Plotting out the layout and product positioning of your store involves a lot of different factors,  and using mystery shopping services can help.

Mystery shopping helps keep an eye on the customer experience at your casino

Mystery shoppers can help you ensure the customer experience at your casino is top notch.

How to use your mystery shopping report to better your restaurant

Mystery shopping reports can provide restaurant owners with a roadmap to success.

7 ways your mystery shopping report can enhance employee engagement

When completed thoroughly and honestly, mystery shopping reports will provide companies and its employees with an abundance of useful information.

5 things to consider before becoming a mystery shopper

Mystery shopping is a great gig if you're looking to earn some extra cash. However, there are a few aspects of the job you should take into consideration before signing on the dotted line.

Mystery shopping theme parks

Here are six things mystery shoppers will look for at a theme park.

Mystery shopping funeral homes

Mystery shopping services can help you pick a funeral home.

Mystery shopping gyms

Here are six things to look at when choosing a gym.

Mystery shop golf courses

Here's what to look for in a private golf course.

Mystery shop fine dining restaurants

Let mystery shopping services help you identify the best fine dining restaurants in town.

Mystery shopping apartment complexes

Mystery shopping services can help you find the best apartment complex in town.

Mystery shop your home builder

Mystery shoppers can help you select a home builder.

Vacation as a mystery shopper

Try looking into mystery shopping to save you on your next vacation.

Mystery shop a casino

Here are four things a mystery shopper might look for in casinos.

Mystery shop your groceries

Mystery shopping in grocery stores is becoming more popular.

Make gift money this holiday season as a mystery shopper

Make some extra spending money for the holidays by becoming a mystery shopper.

Mystery shopping at schools

Using a mystery shopper can be extremely helpful in the education field.

Things to look for when mystery shopping for a physician

Here are a few things mystery shoppers should look out for when reviewing physicians.

Things to look for while mystery shopping at a nursing home

Use a mystery shopper to help make sure you pick out the best living environment for your loved ones.

Reasons to hire a mystery shopper

Join the practice of hiring a mystery shopper to ensure your business is running at its best.

Choosing the right mystery shopper

Make sure you take your time in choosing a mystery shopping company.

Senior citizens and mystery shopping: A great combination

Here's why you should look into becoming a secret shopper if you're as a senior citizen.

All about mystery shopping assignment venues

Here is the lowdown on different mystery shopping venues and what to expect.

How employees can give the best customer service

Here are some ways you can give the best customer service possible. 

Memory tips for mystery shoppers

Here are some memorization techniques that can help you as a secret shopper.

Writing the best mystery report

Here are some ways to write the best secret shopping report.

Mystery shopping: Food delivery assignments

Here are some things to remember if you are working a food-delivery assignment as a secret shopper.

Things to look out for while mystery shopping at a restaurant

Here are some tips for deciding what you look should look out for if you're mystery shopping at a restaurant.

Mystery shopping venues

Here are some examples of venues you may work in as a mystery shopper.

Tips for staying on task while mystery shopping

Here are some tips for staying on task as mystery shopper.

How students can benefit from mystery shopping

Here are some ways students can benefit from working as a mystery shopper.

Organization as a mystery shopper

Here are some ways to ensure organization as a mystery shopper.

Mystery shopping a good fit for stay-at-home moms

Here is what you need to know about mystery shopping and why it could be great for you and your family.

Improving your mystery shopping strategies

If you're new to secret shopping or are just looking to sharpen your skills, here are some strategies that could help.

What to look for on an auto service mystery shop

The auto industry is a great one for mystery shoppers because there are so many different aspects of it.

Back to school means more mystery shopping

According to the National Retail Federation, the average amount of money spent during back to school has gone up 40 percent in the last 10 years.

5 things to include in a restaurant mystery shopping report

Mystery shopping a restaurant can be a delicious and fun experience, but if you're report writing skills aren't up to snuff, you could miss out on the meal reimbursement.

Mystery shopping reimbursements

While mystery shopping jobs can be a profitable and fun way of making some cash, you usually have to make purchases to do so, however, most of the time you'll be reimbursed.

Jobs mystery shoppers should avoid

There are a lot of scams out there, and in order to be able to spot them, you need to be aware of the signs that will alert you to a job posting not being what it seems.

Project management for mystery shoppers

If you're taking on a large number of mystery shopping jobs, you need to develop a way to manage all of your projects.

Mystery shop your way cross-country

Mystery shoppers can enjoy vacation and get work done. 

Use a smartphone while mystery shopping

Smartphones complement the mystery shopping experience.

Creating a mystery shopping persona

Part of mystery shopping is being a convincing actor.

Mystery shopping in big cities and small towns

Mystery shopping can be done anywhere, but obviously there will be more jobs wherever there are more businesses.

Techniques to use if you get nervous on a mystery shopping job

Although mystery shopping should be a fun and easy way to make money, some people find that keeping their cover can make them nervous.

Mystery shopping for stay-at-home moms: How to handle the kids and the gigs

For stay at home moms, mystery shopping can be a productive way of making some extra cash while still handling everything at home.

Dream mystery shopping jobs

When you first start out working as a mystery shopper, you're probably not going to land your dream job.

How to start making more money mystery shopping

If you've only had a few mystery shopping jobs, chances are you haven't made much money.

How to write a good mystery shopper report

Perhaps the most important part of any mystery shopping job is the report that you turn into the client at the end.

Mystery shopping: tools of the trade

One of the reasons mystery shopping is such a good job is that you probably don't have to purchase any tools to get started.

Why mystery shopping is important for business

Every year thousands of companies pay mystery shoppers to go into their stores and conduct secret shops to help the company get better at what it does.

Good mystery shopping jobs for seniors

Seniors are some of the best mystery shoppers out there, but choosing the right mystery shopping jobs is important if you want to do your job well.

Skills and characteristics of good mystery shoppers

Mystery shoppers need to be good at a few different things in order to be successful. 

Managing your mystery shopping jobs

Depending on how many mystery shopping jobs you take on, and the other jobs and activities you have, managing everything can be tough.

Make money mystery shopping as a student

It can be difficult to make money while in school.

The car buying experience is shifting

According to a study conducted by, the car buying experience should see some major changes in the next couple years.

Secret shopping helps small businesses

It may seem like hiring secret shoppers would be too much to ask for a small business, but that is not the case.

Keys to secret shopping at a hotel

Here are some factors to considering when looking at a hotel from a mystery shopping perspective.

Avoiding mystery shopper bias

In secret shopping, it is vital to eliminate all bias and focus strictly on the facts.

Asking smart mystery shopping questions

In a lot of ways, the role of a mystery shopper is comparable to a newspaper reporter.

Secret shopping in tandem

Mystery shopping is an activity usually done alone, but it can also be done with a partner.

Expense reports for secret shopper jobs

Before moving on to your next mystery shopping assignment, make sure to file an expense report.

Secret shopping at the blackjack table

Mystery shopping at a casino can be a lot like the games played in one. There may be a great reward at the end, but it is also high in risk.

Mystery shopping at the gym

Health clubs and fitness centers have plenty of aspects that would benefit from mystery shopping.

Finding time for mystery shopping

Mystery shopping can be the perfect secondary job for a busy person looking to make some money on the side.

Using your smartphone in mystery shopping

There are plenty of ways your regular, everyday mobile device can come in handy when mystery shopping.

Mystery shopping in movie theaters

If you're a fan of movies, you may have found yourself a way to get paid to go and see them. And it's not by being a film critic,

Catch these mystery shopping scams

There are ways to see when a potential mystery shopping opportunity is a scam. Try to catch them, if you can.

Memorial Day mystery shopping

An activity that's become popular on Memorial Day is taking advantage of the sales that are hosted by a variety of stores.

Mystery shoppers can help stores find the best retail technology solutions

Many companies are currently in the process of upgrading their retail technology to stay on top of current and emerging trends.

Finding a mystery shopping specialty

Given the wide variety of mystery shopping jobs you can choose from, you have the choice to to make any of them your specialty or become a jack-of-all-trades with a respectable amount of knowledge in each.

Filing taxes as a mystery shopper

The deadline for filing 2014 s taxes is around the corner

Making and keeping your cover as a mystery shopper

You may find the need to come up with a cover identity that you can provide at a moment's notice. A good cover identity can be the difference between a successful job and a botched assignment.

Mystery shopping on vacation

Whether mystery shopping is a hobby or a main source of income, one of the best things about it is that you can do it almost anywhere.

Recording your mystery shopping visits: convenient or illegal?

It's not surprising that some mystery shoppers look to covert audio or video recording as a means to better handle the experience.

Mystery shopping at events

People may not realize that public events can benefit from mystery shopping just as much as any industry.

Is there room in mystery shopping for senior citizens?

Working as a mystery shopper could be a great way to gain some extra income while still having enough time to enjoy retirement.

Pros and cons of mystery shopping with a friend

When picking up a new mystery shopping assignment, especially if it's one of your first, you may not want to go in alone.

Mystery riding on public transit

Here's another interesting thing you can add to the list of unique job assignments that mystery shoppers come across - mystery rider.

Treat mystery shopping like spy work

While looking for mystery shopping assignments, you'll often come across some that require you to maintain a high level of discretion to get the best results.

4 things mystery shoppers should never leave home without

Mystery shoppers can only prepare so much for each shop they accept.

Maintaining a solid work-life balance as a mystery shopper

People still have difficulty of dividing their time between the duties in whatever place they call their office and being able to relax at home or out on the town.

Gym memberships and the world of mystery shopping

Many gyms use mystery shoppers to investigate how to improve the conversion process.

LinkedIn mystery shopping scams and how to report them

Mystery shopping is an exciting, unique way to make money.

Mystery shoppers can ensure in-store technology works its magic

Retailers are differentiating themselves through in-store technology aimed at enhancing customers' experiences.

It's a great time to be a mystery shopper

Right now, it is a great time to be a mystery shopper.

How to become No. 1 in retail customer experience

Delivering exceptional customer experiences isn't something that happens without significant effort.

How to conduct a phone shop for a bank

If you're ready to try your hand at racking up mystery shopping income through several quick assignments, consider making bank phone calls.

Mystery shopping in your pajamas: The phone assignment

"Don't put all your eggs in one basket" is solid advice for anyone who wants mystery shopping to be more than a side job.

Writing the report: When your grammar knowledge doesn't match your editor's

While mystery shopping is a fun endeavor, you also know that it entails some work.

Why employees are brand ambassadors

Employees who aren't fully invested in their job will fail to provide the utmost in customer service and satisfaction, which is why mystery shopping services are so integral to the performance of retailers and merchants.

Sticky question: Why are you renting a local hotel room?

As a mystery shopper, you're already used to business owners being on the lookout for you.

Tailoring mystery shopping questionnaires to business needs

Boosting sales, fine-tuning the customer experience and bolstering employee morale are all excellent benefits that result from businesses employing mystery shoppers.

Handling tricky situations as a mystery shopper

Mystery shoppers are charged with many tasks on each assignment.

Improving your writing as a mystery shopper

While being a mystery shopper doesn't automatically make you a professional writer, your writing skills should not be amateur.

Mystery shoppers can help retailers personalize the buyer experience

In today's increasingly competitive economy, businesses cannot afford to provide less than stellar experiences for their customers.

Why companies should work with mystery shoppers

Businesses across all industries are often on the lookout for ways to improve their customer service, enhance their product quality and boost sales.

Building up your mystery shopping skill set

Mystery shoppers looking to amp up their skills and begin landing more big time shops should look at mystery shopping as a startup business.

The funeral and cemetery mystery shop

Here's a unique assignment shoppers may not have heard of: funeral homes and cemeteries.

Secret apartment shopping

The more mystery shopping you do, the more you'll realize how vast the opportunities are.

Budget for your mystery shops

Mystery shopping is a resourceful way to make ends meet.

Undercover at the airport

Within the hustle and bustle of an airport lies a treasure trove of eateries, shops and specialty kiosks.

The fine dining mystery shop

Congratulations: you've landed that coveted fine dining assignment.

More ways to keep your mystery shopping cover

If you're new to mystery shopping, you might be more than a little nervous about keeping your cover.

Mystery shopping tips for a gas station job

Mystery shopping a gas station can be a lot of fun, and if you spend a lot of money on gasoline, then this could be a good job for that reason alone.

Why should I be a mystery shopper?

Being a mystery shopper is a great experience.

Telephone Mystery Shopping

Contrary to popular opinion, not all mystery shopping requires someone to go somewhere outside his or her home.

Building up your writing skills

In the end, no matter how great a job you did at mystery shopping, it won't come through if you don't write a truly excellent and thorough report.

The importance of intercept surveys

Learning about your patrons is essential when it comes to developing a high level of customer service.

Mystery shopping as a form of competitive intelligence

Have you ever thought about what the stores across town are up to?

Maintaining your cover as a mystery shopper

Although blowing one's cover is something that probably happens to every mystery shopper once during a long career, it's easier than someone might think to keep one's identity a secret.

Using mystery shoppers to improve hospital service

A big component of how well a hospital serves its patients is the hospitality element.

Mystery shopping a bank

Banks need as much help discovering their customer service weak points as much as retail stores.

Boosting the retail experience through mystery shopping

Customer experience is a key part of retaining shoppers from one visit to the next.

Mystery shopping grocery stores

Mystery shopping grocery stores is a very lucrative business for both the shopper and the business.

Hiring a company to mystery shop your automotive lot

According to CarLingo, a car information resource, customers crave transparency in their shopping experiences.

Overcoming shop fright

There's no doubt about it. Being a mystery shopper is rather like being inside a play.

Running your mystery shopping assignments like a business

Mystery shopping may not be your only way of making a living, but it is certainly a business.

Becoming a mystery shopper

There's a lot of mystique centered around mystery shopping.

What a restaurant can gain from mystery shoppers

More than ever, it's been found that hospitality matters in a restaurant, according to Hotel News Resource.

Mystery shopping at a casino

Mystery shopping is big business not only for companies that want to sell clothes but for businesses in the service industry as well.

Boosting your writing skills

No matter how many careful observations you make as a mystery shopper, none of that will come through to the people that hired you if you don't write it down.

Planning your mystery shopping downtime

Unlike traditional work, mystery shopping is the kind of job that comes in seasons, according to Wise Bread.

Sharpening your observation

Increasing your observational skills will definitely pay off as you become more involved in the world of mystery shopping.

Mystery shopping for a B2B client

Most of the time, mystery shoppers are sent out to examine retail stores and describe a customer service experience, but many companies don't realize that business to business services can also be examined through the lens of mystery shopping.

Memory tips to improve mystery shopping reports

Mystery shoppers have the responsibility to recall specific details during their workdays.

Beware of mystery shopping scams this holiday season

The holiday season brings an influx of job opportunities for mystery shoppers, but not without its drawbacks.

Mystery shopping B2B assignments

While mystery shopping is traditionally a business-to-consumer industry, its presence in the business-to-business community is growing.

Time management skills for mystery shoppers

Experienced mystery shoppers could probably teach a master class on time management.

How POS and mystery shopping work together

Some retailers and restaurants may feel like they no longer need mystery shopping because of the rise of integrated payments systems at the point of sale.

The right time to hire a mystery shopper at a retailer or restaurant

There is a reason the service sector goes by that name: The emphasis is on serving others.

Tips for working well with schedulers

Working with schedulers as a mystery shopper takes a professional approach and clear communication.

Tips for working with mystery shopping editors

Many mystery shoppers may not know that their reports go through editors before being sent out to the clients.

Current retail trends that may impact mystery shopping jobs

Mystery shoppers should keep abreast of current trends in the retail industry.

Tips for completing grocery shopping assignments

Mystery shoppers who have not taken on a grocery shopping opportunity should consider trying it out.

Mystery shopping is a great activity for retirees

Mystery shopping is a great way for senior citizens and those thinking about retirement to stay active and make extra money.

Apps allow mystery shoppers to stealthily take notes

As a mystery shopper, it's your duty to record and remember as much detail as you can about the shopping experience so you can report it later.

Tips for introverted mystery shoppers

Mystery shopping can be intimidating for people who consider themselves introverted or shy.

Mystery shopping skills valuable to any profession

While mystery shopping certainly helps improve operations for the businesses receiving reports, it also builds strong professional and personal skills for the shoppers themselves.

Money saving tips for mystery shoppers

Saving money and planning for retirement is important, and the earlier you start the more prepared you will be.

Creating the ideal mystery shopper work week

One of the main benefits of being a mystery shopper is that you can work at your own schedule.

Mystery shoppers provide information, not opinions

Mystery shoppers should approach assignments with a positive attitude and awareness that they are doing their part to improve a business' operations.

Mystery shopping tips for a busy holiday season

The holiday season presents a unique set of challenges to mystery shoppers.

Mystery shopping in a fluctuating auto industry

New research about the auto industry may affect car dealership mystery shopping opportunities and guidelines.

Making the most of your expense reimbursements

In mystery shopping, there's certainly some joy in being able to do what you love most and help stores do better.

Making sure you get paid as a mystery shopper

Being a mystery shopper can be a liberating experience.

Credit card tips for mystery shoppers

For mystery shoppers, managing finances is a large part of the job.

Understanding telephone mystery shopping

There's no wrong way to run a mystery shopping program for your business.

Ignorant mistakes to avoid when handling your 1099s

As a mystery shopper, you have to remember that you are working just like everyone else.

Keeping up with industry trends improves mystery shopping reports

Understanding shopping trends help retailers improve their sales and customer service departments.

Preparing for tax season as a mystery shopper

Being a mystery shopper requires organization and record-keeping, especially as tax season approaches

Using mystery shoppers for compliance laws

You may think that mystery shoppers can only help you improve customer service and the quality of your business.

How mystery shopping affects employees

As a retailer, you know that mystery shopping can have a great impact on how your business is seen by others.

When it's okay to turn down a mystery shopping assignment

The beauty of being a mystery shopper is that in a way, you are your own boss.

Mystery shopping in high demand despite digital connectivity

Even though the world is becoming increasingly digitized and connected, the need for mystery shoppers has not decreased.

How to hustle the holidays: Incorporating mystery shopping this season

As the calendar turns toward fall, it's not too early to begin thinking about your holiday gift list.

Tighten up: ID-protection reminders for secret shoppers

It's an unfortunate reality of today's consumer environment: Identity theft is rampant and often occurs on a massive scale.

A cover is only as good as you keep it

Mystery shoppers spend a good portion of their assignments trying to remain incognito, as blending in and appearing natural are imperative to accomplishing the task at hand. 

How hospitality industry businesses can improve mystery shopping programs

The hospitality industry utilizes the services of mystery shoppers perhaps more than any other sector.

How mystery shoppers can facilitate positive customer relationships

The reasons businesses choose to use mystery shoppers are varied, and depending on the industry, research can take on different forms.

Making your mystery shopping assignments work for you on vacation

While no one mystery shopping assignment alone will make you rich, by strategically taking on a variety of related endeavors, you can rack up savings on things you need or love to do anyway.

Telltale signs of a secret-shopping scam

It's an unfortunate reality of the mystery shopper's existence: Many of the offers circulating the Internet and infiltrating email accounts are scams.

Avoid mystery shopping scams

Mystery shoppers must always be on the lookout for scams.

Wearable technology possibilities for mystery shoppers

Though mystery shoppers have a slightly unconventional workplace environment, it is important to pay attention to trends in the work force.

How to get out of a mystery shopping rut

Many mystery shoppers may find it hard to get back into their regular routines after a relaxing summer.

8 supplies mystery shoppers need to succeed

Mystery shopping requires a unique range of materials to perform the job well.

Mystery shoppers important to customer service quality at banks

Banks often hire mystery shoppers to report on the customer service quality of their branches.

Planning out mystery shopping routes

Planning a mystery shopping route is a great way for shoppers to increase revenue and build additional skills.

Video mystery shopping tips and tricks

Experienced mystery shoppers looking to take their talent to the next level may want to consider video mystery shopping.

Airlines and travel agents need mystery shoppers, too

Mystery shoppers with a great deal of travel experience may want to think about taking jobs reviewing agencies or airlines.

4 vital tax tips for mystery shoppers

Tax season gives workers from every industry a headache, especially independent contractors like mystery shoppers.

3 tools for writing great mystery shopping reports

Companies value mystery shoppers who are devoted to the work and can effectively communicate their feedback.

Sensory details are important to excellent customer experiences

Mystery shoppers should prepare for an influx in assignments asking for reports on the unique experience a store offers to customers.

The truth about hotel mystery shopping

Mystery shopping at a hotel might sound like the ultimate vacation, but there is definitely an art to this tricky assignment. It takes time, guts and experience.

Beware wave of new mystery shopping scams

In the past few days, there has been a wave of new mystery shopping scams attempting to swindle people out of money.

How reveal shops differ from regular shops

Sometimes the most fun part about mystery shopping is the secrecy.

Unusual mystery shop for police officers still requires preparation

Using the services of a mystery shopping company can help shoppers find the most lucrative and reliable assignments.

Mystery shoppers can help keep in person purchases popular

In an age of online shopping, the in-person experience may be the key to a business' success.

The best qualities in a mystery shopper

There are certain qualities that make the best mystery shoppers stand out from the rest.

Mobile mystery shoppers could be next big thing

Mystery shoppers should be on the lookout for job opportunities in the mobile and tablet shopping world.

Mystery shopping in the medical field

Mystery shoppers can help shed light on the customer service element of healthcare.

Mystery shoppers essential to great online customer experience

Mystery shoppers can provide invaluable insights into a company's online operations and procedures.

6 Reasons why you should become a mystery shopper

There are tons of reasons why mystery shopping is an excellent way to spend your time and energy.

Improving the over-the-phone customer experience

One of the most frequently referenced frustrations among customers who offer negative business reviews is poor service over the phone.

Take a test drive as a mystery car shopper this summer

The automotive sales industry has experienced a renaissance of late, with mild first-quarter figures negated by momentum that began in late March and has carried over through May.