Malaysian company looks to enhance customer satisfaction and loyalty with family-oriented casinos

While gambling is typically looked at as a vice, it's becoming a more accepted part of American culture.

While gambling is typically looked at as a vice, it's becoming a more accepted part of American culture. For example, with the signing of An Act Establishing Gaming in the Commonwealth by Massachusetts governor Deval Patrick, casino gambling was officially authorized in the state, the Foxborough Patch reports.

Malasyian-based Genting Group is also looking to push the "gaming" angle as a way to turn the gambling experience into one that the entire family can enjoy.

The Wall Street reports that the group's chairman, Lim Kok Thay, recently moved forward with a proposed $3.8 billion resort in Miami, which is slated to be the world's largest casino.

However, Thay is taking a more family-oriented model to the attraction, as it will be centered around theme parks and holiday resorts, with casino gambling an added bonus.

"We approach gambling from the hospitality side," Thay told the news source. "When we invest in gaming, we want that extra element [of family entertainment] because we think that will offer the maximum benefit to the local community and to the country as a whole."