Customer satisfaction initiatives grow in down economy

According to Consumer Reports' annual satisfaction survey, Chevrolet Bolt owners were found to be the most satisfied car owners.

According to Consumer Reports' annual satisfaction survey, Chevrolet Bolt owners were found to be the most satisfied car owners.

Specifically, 93 percent of Volt buyers who participated in the survey stated they would purchase the vehicle again if given the chance. Chevy's car bested the Dodge Challenger and Porsche 911 sports cars, which each received a 91 percent rating.

Central Wisconsin Business reports that at a Wheelers dealership in Marshfield, employees can join an interactive initiative for the Volt which allows them to test drive the electric-powered vehicle and state their options on a public blog.

In addition, there have been other consumer-focused programs put in place by state dealerships to try to regain or improve employee satisfaction and loyalty in the down economy.

Wheeler also recently arranged a scavenger hunt for new customers modeled after the CBS show "The Amazing Race," while Len Dudas Motors in Stevens Point markets the dealership through the community by working with local schools, providing cars for high schools' driver's education programs.

"This is reaching future car buyers," general sales manager Todd Okray told the news source. "If they have a good experience driving one of our cars, they'll tell their parents about it."