Join the practice of hiring a mystery shopper to ensure your business is running at its best.
While mystery shopping is traditionally a business-to-consumer industry, its presence in the business-to-business community is growing.
As a mystery shopper, it's your duty to record and remember as much detail as you can about the shopping experience so you can report it later.
Understanding shopping trends help retailers improve their sales and customer service departments.
In the past few days, there has been a wave of new mystery shopping scams attempting to swindle people out of money.
Mystery shoppers can help shed light on the customer service element of healthcare.
The rise of social media has had a far-reaching impact on the way consumers interact with one another and the companies they patronize.
Last year was the year of the daily deal - sites like Groupon and LivingSocial saw enormous popularity as consumers flocked to their sites to utilize time-sensitive offers.
The 2012 Brand Keys Customer Loyalty Engagement Index (CLEI) revealed that brand loyalty is based more on emotional rather than rational desires, MarketingDaily reports.
Today's consumers live in a subscription economy, 1to1 Media reports.
Whether companies operate in-store or online, retailers may want to consider investing in social media service solutions to boost customer satisfaction and loyalty.
An increase in smartphone integration, customer review sites and texting feedback will be among the major customer experience management trends for 2012, Retail Customer Experience reports.
In Samsung's recent Super Bowl commercial for its latest product - the Note - the company mocked Apple fanboys waiting in line for the presumed next great gadget, DailyTech reports.
A recent survey from Accenture found that companies that aren't able to identity blind spots or consumers who are "itching to switch" risk losing out on customer loyalty and satisfaction.
A plethora of consumers utilize Facebook Credits primarily to download music, movies and TV episodes, as well as purchase virtual goods in Facebook games such as Farmville, ZDNet reports.
A recent study from Localytics revealed that building relationships with mobile phone app users is more important than driving an in-app purchase.
Utilizing the near-field communication technology of Boston-based developer CardStar, Constant Contact is now able to improve its customer loyalty and satisfaction services, The Boston Globe reports.
According to a recent survey from analyst firm Gartner, customer relationship management (CRM) spending is expected to increase in the coming years more than any other area of application software, EnterpriseApps Today reports.
Shopping experience, convenience and product guarantee are likely perceived by consumers as more important than the price of an item, according to marketing expert Charles Gaudet.
Amazon, Best Buy, L.L.Bean and Apple were among the speediest and most accommodating companies when it came to holiday gift returns, according to a recent study from mystery shopping network STELLAService.
A recently released infographic from automated workforce management and optimization solution company ClickSoftware pulled information from a variety of sources to determine the state of customer service in 2011.
A survey to be published in the January 2012 issue of Consumer Reports ranked the four major U.S. cellphone service providers based on overall customer satisfaction.
According to a recent poll from marketing think tank Loyalty 360, 78 percent of respondents believed having great customer experience makes their customers stay loyal, Retail Customer Experience reports.
It's not secret that healthcare costs are high. What's troubling is that they continue to soar, racking employer payrolls and consumer budgets in their wake.
A number of analysts have pointed to consumer activity as the underlying obstacle facing the economic recovery.
U.S. consumers appear to have the weakest economic outlook since the recession, according to the most recent Bloomberg Consumer Comfort Index.
Perhaps contrary to assumptions, men are more engaged in social commerce activities than women, according to the 2011 Social Shopping Study.
U.S. consumers appeared to rein in the spending habits in September, as wages dipped alongside home prices, according to the most recent Consumer Spending Index from Deloitte.
Retailers and businesses alike are already having trouble anticipating what this year's holiday shopping season will be like.
It's official: There are more cell phones in the U.S. than there are people.
You don't need an expert to tell you that consumer spending plummeted in the wake of the recession - much less that wider market conditions were damaged and continue to struggle today.
Since the economy tanked in 2008, analysts have been wondering when and if consumer activity would return to normal levels.
Young people are tech-savvy. That's a trend that's widely understood among marketers.
If employment is the root cause of the slow economy's continued stress, consumer spending is perhaps even more fundamental.
The phrase is heard all the time: Consumer confidence is down.
While shopping this holiday season may not match last year's figures, businesses can expect one trend to enhance even further: online shopping.
The internet has a variety of purposes, and if you were to ask a range of consumers you'd likely get an array of answers: information, communication, shopping, productivity.
The Millennial generation - young people currently aged 20-29 - is set to outnumber every other population segment by 2017.
The 12 banking regions of the U.S. Federal Reserve expanded this summer thanks in large part to surges in consumer spending.
Consumers have cut back on spending in recent years - a defensive measure that has led to economic stagnation but has also contributed to higher personal savings, lower credit delinquency rates and lower debt.
Consumer sentiment has been struggling in recent months, particularly as unemployment remains high and wage gains are stifled. But will it cause the U.S. economy to fall back into recession?
As energy prices have continued to climb in recent years, one might assume that consumers have begun to better understand the ins and outs of the industry and why bills are so high.
As consumer sentiment has dwindled in recent weeks, alongside uncertainty over European sovereign debt crises and political standstills in the U.S., many analysts have worried that another recession is near.
Last week a generational survey by Barkley determined that members of the millennial age group seek affirmations for purchases and enjoy shopping in groups.
While credit card approvals continue to skyrocket amid low delinquency rates, consumers are not exactly jumping to incur further debt.
The millennial generation - often defined as individuals ranging in age from 18-29 - is a massive age group.
Consumer spending accounts for roughly 80 percent of the U.S. economy.
Sales tax holidays have been a popular way for states to stimulate consumer spending in recent years
While consumer spending has stumbled in recent months, due in large part to weak employment conditions, Americans fortunate enough to have a steady job are growing more fiscally responsible.
The U.S. Commerce Department reported earlier this week that consumer spending fell in June for the first time since 2009.
The job market has often been cited as the most fundamental problem in the economic recovery.
A critical indicator of consumer activity showed solid improvements during the April-June period, suggesting businesses and retailers may begin to notice sales gains in coming months.
Americans have long been fascinated by new technologies, and when it comes to the shopping experience they have been very quick to leverage devices such as smartphones to help inform their decisions.
Contrary to a number of recent surveys of business leaders and economists, U.S. consumers are less confident in the state of the economy over the next year, according to the most recent Harris Poll from Harris Interactive.
The habits of grocery consumers may be changing, as new research suggests Americans are taking shorter, less extensive trips to the grocery store and instead opting for food purchases to cover only a few days.
Consumers were even more frugal and less confident in June than they were the month before, according to a report released this week by the Conference Board, perhaps foreshadowing further employment woes for the month.
A recent survey by consulting firm SymphonyIRI Group found men are often more frugal shoppers than woman, finding in one category that 35 percent of men shop at multiple locations to find the lowest possible price.
As honest retailers and small businesses struggle to stay afloat in today's tough market, it doesn't help that a growing number of dishonest individuals are relying on organized retail crime to make ends meet.
It may not come as a surprise to note that Americans are relying less and less on over-the-air TV signals to watch television, given that the medium is an increasingly dated and out-competed technology.
With consumer confidence slowly beginning to show improvements, many analysts are wondering how the most robust economy since the recession began will progress through the busy summer months.
As of early 2010, the U.S. mystery shopping industry employed some 1.5 million secret shoppers, and demand is only on the rise.
Shopping mall owners are attempting implement the use of advanced smartphone apps in an effort to lure customers away from web-based retailers and back to physical locations, notes The Wall Street Journal.