Company offers loyalty program through Facebook

A plethora of consumers utilize Facebook Credits primarily to download music, movies and TV episodes, as well as purchase virtual goods in Facebook games such as Farmville, ZDNet reports.

A plethora of consumers utilize Facebook Credits primarily to download music, movies and TV episodes, as well as purchase virtual goods in Facebook games such as Farmville, ZDNet reports.

Now, one company is attempting to initiate a customer satisfaction and loyalty program for offline retailers, including restaurants such as Dunkin' Donuts, Quiznos, Red Robin and Taco Bell.

Plink recently launched a Facebook credits-based loyalty program that rewards consumers for dining at participating restaurants or retailers. It will support more than 25,000 locations nationwide and create a link between the social network and offline sales.

"Facebook Credits is the missing ingredient that’s been needed to connect social media to offline sales,"
said Co-Founder { Peter Vogel. "Now, with the glue of Facebook Credits, our national restaurant and offline retailer partners have a way to tap into the nearly 800 million users on Facebook, motivate them to become loyal customers, and reward them."

Plink is also designed to help chains avoid couponing or discounts that tend to devalue a restaurant's brand. Furthermore, it requires no additional staff training and no interruption or slowdown in the normal customer transaction process. Users must only log-in to the Plink program via their Facebook account, register a credit card and earn credits whenever a registered payment is used at a participating restaurant.