Constant Contact brings loyalty to mobile

Utilizing the near-field communication technology of Boston-based developer CardStar, Constant Contact is now able to improve its customer loyalty and satisfaction services, The Boston Globe reports.

Utilizing the near-field communication technology of Boston-based developer CardStar, Constant Contact is now able to improve its customer loyalty and satisfaction services, The Boston Globe reports.

The email marketing firm recently agreed to terms with CardStar, which will provide it with technology that "consolidates multiple brand loyalty cards into one digital bar code," according to Mass High Tech.

This marks Constant Contact's third acquisition since 2010, as it seeks to break free of its reputation as just a resource of email marketing campaigns, the Globe adds.

Android, Windows Phone 7 and iPhone users can all use the app to enter account numbers for loyalty programs, which then displays a scannable barcode that can be used instead of physical cards.

When asked for an example of how it works, chief executive Gail Goodman explained "Maybe (a local business) used to give you a punch card, and you had to carry it around in your wallet," she told the news source. "We're gonna say, 'Forget about the dog-eared card. You can sign up for the store's loyalty program on the same app where you have your CVS card and your gym membership card.'"

Constact Contact intends to keep the CardStar brand intact, despite the acquisition.