Americans have long been fascinated by new technologies, and when it comes to the shopping experience they have been very quick to leverage devices such as smartphones to help inform their decisions.
However, as sensational as new innovations are in the U.S., consumers are increasingly concerned about the security involved with such technologies - be it for mobile, banking or even social media.
According to the results of a survey released this week by MEF, 26 percent of surveyed consumers cited a lack of trust in security as the reason for not making purchases on or with their mobile devices. Meanwhile, as many as 38 percent of Americans reported having made some sort of payment through their mobile service carriers within the past six months.
"Although the U.S. lags other countries in mobile payment availability and usage, the rate of activity is surprisingly high," points out Bank Technology News. "The U.S. consumers also said they're interested in using mobile web apps (41 percent), retailer mobile storefronts (11 percent) and social media pages (9 percent) as points of purchase."