The internet has a variety of purposes, and if you were to ask a range of consumers you'd likely get an array of answers: information, communication, shopping, productivity.
However, few analysts have really examined how these motivations for internet use influence each other. A new Nielsen survey on social media shows a clear trend between networking and shopping habits.
Specifically, the study found nearly three-quarters of American adults who use networks such as Facebook and Twitter also shop online. Additionally, adult social media users are 12 percent more likely to shop online. The study also found nearly two-thirds of traffic on Facebook comes from female internet users.
"A specific demographic of the person who uses a great deal of social media sites and also shops online has emerged as well," reports Oliver VanDervoort for TechZone 360. "This user is a woman between the ages of 18 and 34, who is most likely from Asian or Pacific Islander descent."
Online shopping has risen in appeal in recent years, especially as cash-strapped consumers look to cut back on the expenses associated with traditional brick-and-mortar stores.