While shopping this holiday season may not match last year's figures, businesses can expect one trend to enhance even further: online shopping.
Last year, the full November-December holiday shopping season brought in more than $32.6 billion in retail ecommerce spending, and while the jury is out on whether the economy can manage a similar spike this year, it is not likely to falter entirely, and it may be lifted by some very specific demographics.
According to a report released this week by TOTSY.com, nearly three-quarters of moms plan to shop online in order to bypass the chaos of in-store shopping this holiday season. Another 65 percent of moms pointed to the fourth quarter holiday season as being the most stressful shopping period.
"We've certainly seen growing demand for a wider range of products and it's our mission to bring our members the best products and prices possible to better their holiday shopping experience," said TOTSY chief merchandising officer David Niggli.
While it may seem early to be discussing the 2011 holiday season, marketers should begin preparing their budgets and promotional strategies now, referencing industry reports and trends to inform their ideas.