In Samsung's recent Super Bowl commercial for its latest product - the Note - the company mocked Apple fanboys waiting in line for the presumed next great gadget, DailyTech reports.
The line waiters are suddenly swayed to join a group of Samsung lovers who are dancing in the streets, shooting themselves from cannons and making statements such as "We're free!"
This sort of mockery is done by Samsung in an attempt to mimic the sort of customer satisfaction and loyalty Apple owners have with their products.
"Especially in the U.S., people are obsessed with Apple," Samsung Marketing Executive Younghee Lee told the news source. "It's time to change people's attention."
Lee added that she hopes to create a personal connection with Samsung, the same way Apple iPhone owners feel about their devices.
"Mobile can be a symbol of who you are. A lot of people believe, 'what I have in my hands is me,'" she told the media outlet.
The news source notes in a separate article that global sales between Samsung and Apple are currently in a near dead-heat. Samsung moved 36.5 million units during 2011's fourth quarter, barely trailing Apple's 37 million units sold.