The new year brings with it resolutions and promises that people hope to keep. Whether it be eating healthy, reading more or visiting family more frequently, this is usually the time to make right all the things we believe had gone wrong the previous year.
When it comes to customer service, Retail Customer Experience created its own set of resolutions that businesses may want to improve upon.
For example, creating a more personal relationship with consumers has become vital as online purchases become prevalent. No longer can a store rely on the outgoing personalities of its staff - it must be able to translate it to the digital realm to maintain customer satisfaction and loyalty.
Direct Marketing News reports that Walmart has initiated a strong online presence, making subscribers aware of aspects such as email newsletter registrations, local ads, daily deals and has integrated social media links to its landing pages.
"Walmart's [e-commerce strategy] is stack-em-high-and-let-em-fly," Laura Saati, Vice President of Strategic Marketing Services at marketing agency 89 Degrees, told the news source. "I liked the opportunity Walmart gave me to 'like' the product as I was placing it in my cart. I loved that they had a call-out to sign up for email when viewing the Black Friday circular."