Survey addresses customer satisfaction in a Missouri city

A research firm is being commissioned by a Missouri city to determine its strengths and weaknesses in hopes of making positive adjustments, the Southeast Missourian reports.

A research firm is being commissioned by a Missouri city to determine its strengths and weaknesses in hopes of making positive adjustments, the Southeast Missourian reports.

Cape Girardeau officials, curious about how residents feel about their city, will pay $20,000 for Boulder, Colorado-based National Research Center (NRC) to send out a customer satisfaction survey to 1,800 city-dwellers and 1,000 businesses.

The news source reports in a separate article that some residents aware of the impending questionnaire's cost are worried that money spent on a city survey could be better appropriated elsewhere. However, officials plan to move ahead with the three-to-five-page polls, which will focus primarily on customer service.

NRC Senior Research Associate Shannon Hayden told the media outlet that she's impressed that the city is including businesses in the survey.

"A lot of communities don't always include businesses," Hayden told the news source. "Cape Girardeau is taking that extra, inclusive step."

Other questioned to be covered in the survey may include resident opinions on transportation, housing, public safety and parks. NRC plans to have a final report ready by April.