Motorola Solutions' annual Holiday Shopping Survey revealed pertinent customer satisfaction information regarding mobile technology.
Equipping stores with the latest mobile technologies was found to be a significant driver of sales and customer satisfaction and loyalty. Specifically, 75 percent of respondents noted a better in-store experience when using such items. Furthermore, 67 percent of shoppers agreed that they felt "heightened satisfaction" when in-store associates used the latest software.
What's more, 43 percent stated retailers that utilized mobile point of sale technology improved overall shopping sentiment.
"Retailers continue to deploy technology to improve the shopping experience but need to pay closer attention to the growing expectations of the omni-channel shopper," said Motorola Customer Solutions Lead Michelle Crissey. "Rather than just give them technology and call it a positive experience, customers prefer that retailers use the technology in a meaningful way to actually give them a better experience, both in-store and for fulfillment of online and mobile orders."
One of these technologies, an app for smartphones that uses Google Maps to provide customers with routes through malls and notifies them of sales, is being used in Houston, Texas' Willowbrook Mall, the Houston Chronicle reports. This lessens the stress associated with crowded holiday shopping.