Using a mystery shopper can be extremely helpful in the education field.
The reasons businesses choose to use mystery shoppers are varied, and depending on the industry, research can take on different forms.
Here are 2 highly-regarded note-taking apps that can make secret shopping much more manageable.
Businesses don't have to use mystery shopping solely for the purpose of tweaking their service strategies.
Mystery shopping programs can offer businesses a much clearer picture of their customer service operations than other forms of traditional feedback.
In recent years, the financial services industry has started using mystery shopping to ensure compliance with a complex web of regulations and changing consumer expectations.
As smartphones and mobile devices fall into the hands of more and more consumers, businesses are racing to stay on the forefront of the latest advances and trends that allow them to effectively connect with their customers. But is it possible that businesses are focusing too much attention on trendy new technologies that might not even be improving their performance?
Chicago, Illinois-based Belly, a startup customer satisfaction and loyalty program, hopes to grow by offering incentives that build relationships between merchants and consumers, The New York Times reports.
Imagine being able to earn rewards to places such as Burger King and Starbucks simply by sitting down and watching TV.
Retail stores have begun utilizing technology that has typically been readily available to them in order to track consumers' purchasing habits and overall experience, Bloomberg Businessweek reports.
Companies worldwide have embraced new media technologies such as social networks, blogs and online video as a way to increase customer satisfaction and loyalty, as they help consumers feel involved and heard.
New research suggests payment types may impact not only consumers' purchase decisions, but also their perception of a given product.
Whether business owners are operating a restaurant, a retail outlet or even an automotive specialty store, it's important to take an active hand in customer experience management to boost sales and loyalty.
While the music and recording industries have suffered a notorious blow over the past decade as new digital alternatives rendered the traditional system of purchasing music virtually obsolete, demand has been anything but on the wane.
With all the hype surrounding social media, particularly its role as a marketing platform, one might be surprised to hear that consumers are not gunning to "Like" brands on Facebook.
Because social media marketing is still in its infancy, and thereby bereft of extensive market research, many businesses have been hesitant to invest full-time in the strategy.
Market studies tend to focus on young generations such as the Millennials to determine spending and buying trends.
The free samples merchants offer at high-end grocery stores may be delicious, but they may also discourage shoppers from buying more.
The concept of rewards from a consumer's perspective is an intriguing one.
While some consumers wouldn't dare to shop in a poor mood, it may not be such as bad idea after all.
The new school year is right around the corner, and many students and families are already wrapping up their back-to-school shopping.
Over the past several years, a company's web presence has grown from a bonus marketing tool to an absolute imperative.
When it comes to gathering market research, it's all about guerrilla marketing.
Consumer research is often considered the Holy Grail of marketing. But the manner in which researchers learn customer preferences, shopping habits and other trends is constantly shifting and subject to market differences.
Experienced mystery shoppers likely know the ins and outs of accepting and effectively completing a job that they barely even need to think about it.
Mystery shopping is usually understood to be a retail- or consumer-based research strategy used to determine service trends and habits, consumer preferences, employee conduct and competitor practices.
More and more businesses and organizations are adopting mystery shopping strategies to research customers' experiences, gauge how staff are interracting with clients or determine the status of competitors.
To take advantage of improving consumer sentiment, many businesses - both large and small - are looking to improve their customer service standards and operations.
While consumer activity is beginning to pick up, with retail sales increasing for the tenth consecutive month in April, high food and energy prices have stalled a full-scale recovery in the sector.