A personalized incentive program

Chicago, Illinois-based Belly, a startup customer satisfaction and loyalty program, hopes to grow by offering incentives that build relationships between merchants and consumers, The New York Times reports.

Chicago, Illinois-based Belly, a startup customer satisfaction and loyalty program, hopes to grow by offering incentives that build relationships between merchants and consumers, The New York Times reports.

Its goal is to "encourage repeat patronage at small- and medium-size businesses," the news source notes. The plans take into account that incentives for one store - say, a comic book store - would not work the same at a spa, for example.

"We tailor rewards to fit your business's one-of-a-kind personality," the company's site boasts.

Some specific rewards include a "cut the line" privilege at coffee shops and grocers, or the ability to throw five eggs at a consumer's favorite food truck in exchange for making 50 purchases at AlleyCat Comics in Chicago, explains the Times.

"We're a digital loyalty program," Co-Founder Logan LaHive told the media outlet. "We help replace the traditional buy-10-get-one-free cards with unique customer rewards programs that reflect the culture of small companies."

Thus far, Belly is working in tandem with 515 businesses in Chicago, as well as 55 companies in Austin, Texas, and 10 more in Madison, Wisconsin. It has nearly 65,000 customers signed up.