Mystery shopping is usually understood to be a retail or consumer-based research strategy used to determine service trends and habits, consumer preferences, employee conduct and competitor practices.
However, business leaders and professionals should understand that this strategy can be applied to a host of other applications and fields of interest. For example, law practitioners have been known to use similar methods.
Preparing for court is of paramount importance for any lawyer or attorney, and one way many legal professionals do so is by consulting a so-called "mock jury."
Composed of individuals from the initial pool of prospective jurors, these juries can be presented with evidence, testimonials and other trial procedures to help gauge reactions and arguments to the case being built.
"The process of applying for mock jury panels is much the same as applying to mystery shopping companies," writes Cathy Stucker for the Mystery Shopper's Manual. "You must complete an online application that asks for identifying and demographic information. Questions may include your race, occupation, family income, political affiliation, marital status, etc."
The legal application of mystery shopping should provide professionals with an example of how the same strategies can be applied to a wide range of other industries.