Fast food chains Subway, Chick-fil-A and Starbucks topped rankings for the best customer experiences, according to a survey by the Temkin Group. All three chains earned a score of 80 percent, pushing them ahead of 14 competitors with "excellent" ratings from patrons.
The report was generated from a survey of 10,000 U.S. consumers who were asked to rank companies based on customer satisfaction and loyalty.
The study found that overall, the fast food industry performed better than most other sectors. Out of 18 industries covered in the survey, fast food companies were ranked second overall, just behind grocery chains Publix and Costco. In fact, the majority of companies in the category earned "good" ratings, including McDonald's, KFC, Taco Bell, Dunkin' Donuts and Burger King. Only Hardees, Domino's and Jack in the Box fell to the bottom with "okay" scores.
Improving customer satisfaction could be the result of the industry's shifting business model. According to the Los Angeles Times, consumers may be responding positively to the chains' focus on healthier and fresher food choices, following in the foot steps of options like Chipotle and Five Guys, which are taking precedence over assembly-line efficiency.