Although they're reeling from rising food costs, high unemployment and weak wage growth, Americans still seem to prefer natural and organic food items and groceries, according to a report released Tuesday by Harris Interactive and Whole Foods Market.
The study, which surveyed more than 2,100 consumers, found nearly three-quarters of respondents will not compromise on food quality, regardless of finances. Even so, 82 percent of consumers claimed high food prices have affected their grocery shopping habits. More than half report they have been eating dinner at home more and at restaurants less often as a result.
Still, consumers seem to be focused on the healthy appeal of organic foods, with 70 percent of respondents stating they plan to find ways to incorporate such items into their budgets.
"This latest poll confirms consumers are still seeking out high-quality organic and natural products but are shopping in ways that help them to save money," said Walter Robb, co-CEO of Whole Foods Market.
Consumer spending has taken a hit in recent months in light of rising economic uncertainty. While conditions are expected to remain tepid for some time, it's interesting to note Americans' growing concern for healthy, natural eating.