The 16th annual national survey from brand loyalty and engagement consultancy Brand Keys awarded Dunkin' Donuts for its superior customer satisfaction and loyalty for the sixth straight year.
Dunkin' finished atop the Brand Keys Customer Loyalty Engagement Index for the coffee category. The index recognizes brands that receive the highest loyalty and engagement assets while also delighting customers.
Coffee consumers typically expect high marks for taste, quality, service and brand value, and Dunkin' was able to deliver on all four. Robert Passikoff, Founder and President of Brand Keys explains that Dunkin' creates delight by recognizing customer expectations and their desire for brand value.
"Through their efforts, our guests have developed a connection with the Dunkin' Donuts brand that is truly unique," said John Costello, Chief Global Marketing and Innovation Officer at Dunkin' Brands. "We remain committed to keeping America running with our great coffee, baked goods and snacks served in a friendly environment at a great value."
Dunkin' hopes to continue delighting customers with its two choices of heart-shaped donuts, in honor of Valentine's Day. The choice donut is filled with Bavarian Kreme and topped with strawberry icing and sprinkles, while the chocolate heart donut is chocolate frosted with a vanilla buttercreme filling. Both will be available until the end of February.