Illinois pizza place retains customers with rewards, customer service

A pizza establishment in South Barrington, Illinois, is going above and beyond the traditional fare, service and offerings of many other Italian eateries in an effort to retain customer loyalty and satisfaction, Quintessential Barrington reports.

A pizza establishment in South Barrington, Illinois, is going above and beyond the traditional fare, service and offerings of many other Italian eateries in an effort to retain customer loyalty and satisfaction, Quintessential Barrington reports. 

Georgio's, which also has a Crystal Lake location, is run by brothers James, Michael and Brian Coli, all of whom are business partners for the pizzeria and pub.

According to the news source, Georgio's places customer service first and foremost, and QB writer Julie Linnekin found this out firsthand during her recent visit to the restaurant.

She was "greeted and sat immediately," and was provided with "easy-to-read" menus as well as full glasses of water within minutes of sitting down. Linnekin also commented on the clear glass opening into the kitchen the location sports to allow customers to watch the head chef and his staff prepare fresh meals.

"There are stacks of white plates on stainless steel shelves," Linnekin writes. "A pop of red comes from oversized cans of tomatoes, piled up on overhead racks. It is a sign of a clean and seamless operation."

She also points out that her waitress was "friendly and diligent," and the portion size of the food was "generous without being obnoxious."

Each brother is responsible for a certain role at the restaurant. James is the acting general manager and "the face of Georgio's," while Mike oversees kitchen operations and Brian mans the back office.

When asked about ways the restaurant retains its customers, Brian opened up about Georgio's rewards program.

Coli notes that because Georgio's doesn't offer many coupons, it has a rewards program that provides customers with one point for every one dollar they spend. Once a person accumulates 300 points, he or she receives a $20 gift card.

Social media has also become a large part of Georgio's marketing efforts. Coli explains that sites like Yelp - which can help to increase traffic if businesses are given enough positive reviews - keep him up at night and make him "very angry." A majority of Georgio's business is marketed via word-of-mouth, so it's important for Coli to monitor Yelp and ensure all bad reviews are handled properly.

Georgio's also has a Facebook page with nearly 100 likes. The page provides restaurant photos and sporadically offers deals and contests. The most recent one is a scratch-off card provided to diners that, if they win, could earn them free pizza for a year.