Restaurants and grocery stores seem to offer similar products and services, but when it comes to consumer demand the relationship between the two seems to follow an inverse pattern.
The reason? When Americans are busy or even lazy, they go out to eat. When they are strapped for cash, they stay in. However, another factor in this relationship is often overlooked by marketing groups: kitchen ignorance.
According to a survey released this week by Impulse Research and appliance maker Bosch, 28 percent of U.S. consumers stay out of the kitchen simply because they don't know how to cook.
"It's surprising that even with all the technological advancements in appliances and a more mainstream foodie culture, Americans are still staying out of the kitchen," said Micaela Shaw, brand manager at Bosch.
Another 25 percent of respondents claim they refrain from cooking because they don't want to clean up the mess and 21 percent report they simply do not have enough time.
With consumer spending beginning to slow, it's imperative that grocery and food retailers take the opportunity to tout the benefits - both financial and culinary - of cooking at home.