Restaurants might find that they can reduce their carbon footprint and increase customer satisfaction and loyalty in one fell swoop. Starting in 2008, a fast food burger restaurant in Sweden began going green and has since experienced both a spike in customer loyalty and revenue, according to Time.
The restaurant, Max Burgers, received a complaint from a customer who said the boxes it packed children's meals in were annoying and wasteful because her children immediately went for the toys and fries. The company listened and ditched the boxes in all of its 75 restaurants, telling customers it was reducing waste.
Since then, the restaurant chain has turned sustainability into a selling point and yielded a significant return. Customer loyalty increased 27 percent, according to a survey by global media network, as reported by the source. The company has also attracted new customers who are vegetarians with the strategy.
The Green Restaurant Association reports that 79 percent of consumers indicate a preference for dining in certified green restaurants and 78 percent of employees would rather work in a green business, according to Pizza Marketplace.
If companies incorporate sustainability initiatives in their business strategies, they might realize employees are more engaged because of the better service experience, reports Business 2 Community.