While the economy helped shape many consumers' decisions to opt for less expensive options last Valentine's Day, this year restaurants may want to prep their customer experience management strategies in anticipation of a return to romantic dining out.
According to recent research from IBISWorld, restaurants may see a resurgence in Valentine's Day visitors this year. The study predicts the biggest boost in sales for this sector, with the industry expected to see a 6.1 percent year-over-year increase for a total of $9.5 billion.
The research additionally cites that special customer engagement and marketing strategies may be playing a part in the rise in popularity of dining out, including special discounts, prix fixe menus and courses.
Some restaurants, such as those in Vancouver, British Columbia, have decided to attract consumers and enhance the dining experience by adding quick response codes to their menus for additional information.
However, restaurants aren't the only industry expecting to see greater sales. Flowers, candy and jewelry are all expected to experience increased sales, growing 3.3 percent, 3.6 percent and 5.2 percent, respectively.