McDonald's may have popularized the idea of 'super-sizing' an order, but many restaurants are now taking the opposite approach - and boosting customer satisfaction and loyalty in the process.
Keeping with national dialogues concerning a skyrocketing obesity rate and childhood weight issues, many restaurants are now offering patrons the opportunity to downsize their orders, reports The Associated Press.
The source reports that in a recent study from Tulane University, which looked at fast-food Chinese restaurants, one-third of diners chose to half-size their servings of noodles and rice when asked - even if it didn't reduce the price.
"The small Coke now is what used to be a large 15 years ago," psychologist and marketing professor at Tulane Janet Schwartz, who led the study, told the AP. "We should ask people portion size they want," rather than just assuming.
Additionally, this tactic may not only boost customer experience, but it may also save eateries money on food supplies that may otherwise just go uneaten.