A number of Canadian restaurants are hoping to improve customer satisfaction and loyalty by going high-tech.
Prominent Vancouver, British Columbia, restaurants, including Bishop's, Refuel and Nicli Pizzeria, are using quick response codes to promote transparency in the production process and boost consumer trust. The technology is called Foodtree.
The QR codes, which consumers will be able to scan with their smartphones, will direct restaurant patrons to a website with information regarding the ingredients used in their meals. Additionally, the site will feature the farms, artisans, bakers, wineries and breweries that have contributed to their meal, highlighting location, production practices and where the products are available for purchase.
"People care about what they're putting into their bodies and I see Foodtree as the perfect venue for Nicli to communicate that information," said Bill McCaig, owner of Nicli Pizzeria. "To learn about the farm that produced the hogs for our wild boar sausage with just one click is very powerful."
QR codes have been powerful marketing devices off the menu as well, appearing on flyers, posters, billboards and even the sides of buses.