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GUESS utilizes iPad functionality to improve customer service

Clothing company GUESS has decided to deploy iPads in its stores to improve customer satisfaction and loyalty, following a growing trend of retailers that are utilizing the Apple product for customer service purposes.

GUESS will be placing iPads in 12 stores, with wider deployment expected later this year. The products will be mounted on rolling kiosk stands and give customers access to online and in-store products.

"(The iPad-based) solution provides GUESS with the flexibility to easily configure, customize and deploy multiple customer engagement capabilities and staff training content on the fly," said GUESS Executive Vice President and CIO Michael Relich. "Consumers can access our online resources in the store and sales associates can roll the iPads into the dressing room to visually display options and accessories to make shopping more fulfilling and enjoyable."

No previous programming skills will be required to train staff members on how to use or access the technology. It's powered by a web-based content management system that's easy to understand.

PadGadget reports that GUESS isn't the only fashion retailer to utilize the IPad. Saks Fifth Avenue used it for a recent window display, and Nordstrom and Victoria's Secret have both developed successful apps.