BestMark News

Mobile technologies improve customer satisfaction and loyalty at Barney's

According to the recent Motorola Solutions' annual Holiday Shopping Survey, three in four retail managers said they provide better customer service when equipped with the latest mobile technologies. Furthermore, 63 percent of shoppers stated they downloaded some type of mobile shopping application to help with their holiday expenses.

Examples of these shopping assistant technologies include geo-location apps that let shops alert nearby consumers of deals at their stores, mall GPS navigation and QR code marketing techniques.

Barney's New York is one retailer that plans on taking advantage of such technology at its flagship Manhattan, New York, location, Retail Customer Experience reports.

Using mobile point-of-sale software, Barney's will conduct sales, locate inventory and create more freedom for employees to navigate the store with Apple products - predominately the iPod Touch.

"The mobile POS will help Barneys New York to manage the high volume of expected shoppers and allow quick checkout, not only for typical holiday shopping traffic, but for the increased traffic for the reopening of our transformed CO-OP space," said Sean O'Reilly, Vice President of Information Technology of Barneys New York, as quoted by the news source.

O'Reilly added that additional locations will utilize mobile following the holiday season.