BestMark News

Prepare for the holiday season by noting key shopping dates

Companies have already begun prepping their marketing, pricing, customer service and inventory strategies for the coming holiday shopping season. While this year may not reach the level of activity noted in 2010, that is even more of a reason to press every sale and optimize your service standards.

For that reason, it helps to have a firm understanding of which days will be the most active of the entire November-December shopping season. According to a new report from ShopperTrak, the top 10 shopping days are responsible for the vast majority of sales activity. The top three dates are projected to be November 25 (Black Friday), December 17 and December 23.

The clear pattern among the rest of the top dates are that they occur during weekends and the days leading up to Christmas. Businesses should note these key days as part of their marketing, staffing and customer service strategies.

"Annually, Black Friday weekend's strong start is one bookend to the season and the week leading into Christmas is the other," said ShopperTrak co-founder Bill Martin. "Successful retailers will prepare for these critical top ten days, track their traffic internally and make adjustments to capitalize on shopper opportunities walking through their doors."