According to a new survey, apparel retailers may not need to worry too much about their customer experience management.
The seventh annual National Retail Foundation/American Express Customers' Choice survey highlighted consumer satisfaction with apparel retailers. Of the top 10 retailers in terms of customer service, 90 percent were apparel outlets, including L.L.Bean, Kohl's, JCPenney and Nordstrom.
However, online ecommerce giant Amazon ranked at the top of the list. The list was a result of 9,374 shoppers choosing which retailer they believed delivered the best customer service overall.
"The top retailers on this list found effective ways to win over shoppers not only with low prices, but also stellar customer service and value-added features such as unique mobile applications, free shipping and unforgettable in-store experiences," said Kathy Mance, NRF Foundation executive director.
Lessons learned at the NRF's Big Show may help some retailers boost their customer satisfaction and loyalty rankings. One of the big keywords was "multichannel," according to CNBC, referring to the need for retailers to engage consumers across a range of marketing media.