Daily deals inspiring customer loyalty

A recent study by Foresee showed that websites offering daily deals can encourage repeat business and customer satisfaction and loyalty.

A recent study by Foresee showed that websites offering daily deals can encourage repeat business and customer satisfaction and loyalty.

The study surveyed daily deal subscribers about their last voucher purchases and found that 91 percent had already returned to do more business with the vendor, or they planned to in the future, which means that businesses are seeing nearly all of the deal buyers return to make more purchases at full price.

Businesses that participate in daily deals are also benefiting from getting new customers in stores, the study found. Sites like Groupon and Living Social are attracting both new and current customers with the offers. Twelve percent of respondents said they had not been to the store before they purchased the deal, while 40 percent considered themselves to be regular customers and 26 percent said they shopped infrequently at the business, but had been there before.

Since a portion of deal-purchasers are repeat customers, some businesses may think of the deal as offering a discount to those who might otherwise pay full price, according to Time. However, this could actually be viewed as a strategy to encourage and reward patrons for returning to the store.