In the new year, 'peoplize' store operations

Every new year, scores of individuals sit down to write personal resolutions. Why should be retailers be any different?

Every new year, scores of individuals sit down to write personal resolutions. Why should be retailers be any different?

One key area for store operations to focus on is customer satisfaction and loyalty rates. Not only will high scores in this arena boost revenues, but they will also help companies develop positive word-of-mouth and a winning reputation.

A recent article on the website Business2Community by Shep Hyken suggests a few tactics retailers should concentrate on in the new year, including a focus on details, analytics, grabbing 100 percent of customers' purchases in a specific industry and "peoplizing" a company.

"Customers should want to do business with you because of you and your employees. Make your customers 'feel at home,'" Hyken explains. "You may have a great location, cool displays, great signage, etc. That's all great, but if your people can't make your customers feel welcome and appreciated, all of the other 'stuff' doesn’t matter."

Training events and mystery shopper programs can help retailers improve customer-representative interactions and see greater success.