Recognizing customers may improve loyalty

One of the challenges big-name businesses struggle with is making customers feel important.

One of the challenges big-name businesses struggle with is making customers feel important. Often times, the bigger a company's client list, the more individual customers feel like a mere number.

Brands may want to try showing customers otherwise through simple gestures, such as remembering their names and welcoming them properly each time they come in. A recent study conducted by researcher Zogby463 among American financial institutions found that 69 percent of respondents said their customer loyalty and satisfaction was positively impacted when employees recognized them.

While there are a variety of strategies stores can use to identify valued customers, Zogby463 suggests leveraging video cameras and other technology. This enables companies to quickly and efficiently recognize key clients so employees and staff can greet them properly.

With the economy still struggling, more businesses are focusing on boosting customer loyalty. Keeping an existing customer happy is often easier than acquiring new ones, so it's crucial that companies do what they can to engage loyal shoppers.