Restaurant supply company optimistic for industry

Sales volume growth for one restaurant supplier suggests restaurateurs and entrepreneurs may want to expand their eateries' customer experience management strategies to deal with a recovering market.

Sales volume growth for one restaurant supplier suggests restaurateurs and entrepreneurs may want to expand their eateries' customer experience management strategies to deal with a recovering market.

Restaurant food supplier Sysco said that increased sales volume at the end of last year suggests that consumers opted to dine out at increasing rates during the holiday season, The Wall Street Journal reports.

This news comes despite a 3.1 percent fall in second quarter profits for the company, causing its shares to drop 5.2 percent to $29.98 per share in trading this week, according to the source. However, chief executive Bill DeLaney said he remains "cautiously optimistic" for the industry.

"Consumers are eating out more often, particularly at fast food chains, and restaurant-goers are spending more with each visit, 'but we just need to see these signs for a little bit longer,' he said," The Wall Street Journal wrote.

With another holiday fast approaching - Valentine's Day - restaurants can expect to see additional spikes in business and may want to consider offering consumers special holiday deals and promotions.