This year, retailers got an extra present. No, not from Santa, but from the calendar. Christmas Eve, this holiday season, comes on a Saturday rather than a work day, and this has many stores gearing up last-minute customer experience management initiatives.
"They really are banking pretty heavily on having an extra Saturday to meet the comps from last year," Jim Loughlin, managing director of Loughlin Management, told CNBC. He added that many are concerned due to the fact that they've been offering discounts all season to get consumers in.
However, some experts said that there is little for retailers to worry about, according to the source, as shopping has remained steady throughout the month. Retailers may also get a boost from a later Hanukkah holiday this year, which began on December 20 rather than the first of the month like last year.
Despite these assertions, some retailers are going to extremes to keep consumers happy.
MarketWatch reports that stores such as Macy's, Toys R Us and Walmart are all planning to extend hours. Toys R Us, in fact, is planning to have its doors open for 112 hours straight preceding Christmas.