Sears AutoCenters partner to develop mobile marketing game

As the number of smartphone owners grows, it's beome increasingly apparent for companies of all sorts to consider investing in a mobile market strategy to retain customer satisfaction and loyalty.

As the number of smartphone owners grows - according to comScore, this figure hit 90 million Americans in September - it's become increasingly apparent for companies of all sorts to consider investing in a mobile market strategy to retain customer satisfaction and loyalty.

The auto industry is no different. Consumers who bring their cars, SUVs and trucks in for tune-ups and regular maintenance are increasingly expecting to be able to remotely receive discounts, deals and information from their local auto centers.

Consider a recent partnership between Sears Auto Centers and mobile game maker EA Mobile. The duo has produced a new mobile game, "Road Trippin'," which features Michelin North America's BFGoodrich brand of tires, Modern Tire Dealer reports.

The game will allow players to virtually visit and complete challenges in 100 cities across the United States. It will be available for download on iPads, iPhones and iPods, according to the source.

However, the game will provide more than just entertainment for users. "Sears Auto Centers are destinations throughout the game where players can tune up their cars, receive 'power boosts' and earn extra points," the source explains. "During these pit stops, Sears Auto Centers and BFGoodrich Tires will offer discounts to upgrade players’ tires on their real-life vehicles."