Write the customer into the mission statement

In order to keep revenues high and consumers happy, more retailers are transforming their service models with customer-centric shopping strategies.

In order to keep revenues high and consumers happy, more retailers are transforming their service models with customer-centric shopping strategies.

Customer experience management is increasingly a top priority for retailers competing with online merchants and an uncertain market. However, there are a number of practices they can adopt to create a satisfying shopping experience for consumers.

For example, a recent article in Business2Community cites the Ritz Carlton as one service provider who writes the customer into its credo and makes that mission statement a point of pride among employees.

In a study done by the news source, one respondent hit the nail on the head when it comes to customer service. "Because the company truly believes in the following motto, 'Do the right thing, do whatever it takes, and have fun,' we literally do whatever it takes to make the customer happy," the website reports.

Additionally, retailers and organizations can motivate their employees through their own loyalty programs, offering goals and incentives for them to reach.