Every year thousands of companies pay mystery shoppers to go into their stores and conduct secret shops to help the company get better at what it does. Mystery shoppers give an unbiased customer response to their experience. The information they provide to the company can then be used to help the company improve what it does in the future. It doesn't matter what type of business it is, mystery shoppers work in many different industries. If a company deals directly with customers or clients, mystery shoppers can help to give insight as to how to improve.
Customer satisfaction and experience
Many companies wonder what customers think when they walk into their stores, go through the purchasing process and leave with the items they purchased. Mystery shopping gives a company an inside look into the customer experience and provides it with a way to gage customer satisfaction. This is extremely important when trying to find ways to innovate and grow a company's customer base. Without the reports that mystery shoppers submit, companies would be missing out on important information about their business and they would have less of an idea as to how to improve.
Audit of company's employees
Another important role that mystery shopping provides is insight into how employees are interacting with customers. It can be difficult to know how employees conduct themselves when a manager or supervisor is not around. Mystery shoppers are tasked with interacting with specific employees and providing the company with the names of the people they interacted with. This helps to ensure that all of a store's employees are conducting themselves in the right way and giving the customer the best experience possible.
Future employees and training
In addition to gaining information about current employees, mystery shopping can give a company insight as to what it should look for in future employees. The information received can also help companies improve their training processes by identifying areas where employees lacked skills or competencies.